When you want to do new things: Conceptualize, Communicate, Manage & Produce

praxage | 03 , 2019 12:29

The four engines of Innovation.

Organizations often find themselves needing or wanting to do new things - develop new products, new technologies; enter new markets; create new business models; or even look for the next big disruption. This is becoming increasingly so in today's interconnected and technology driven world. An interconnected world is shaping markets in new and unfamiliar ways and the technological landscape produces only a few and very large winners – industries are being dominated by few companies that attain this dominance rapidly and often in unexpected areas. In the face of this, the pressure to venture and explore new directions is almost an imperative, not just to grow but often just to stay relevant.

This article is the first of a series which introduces a framework-based approach that organizations can adopt to more effectively tackle the doing of new things: develop new technologies, new products, enter new markets and in other ways realign themselves to the market.

It rests on a system of four engines, that provide the dynamic thrust to innovation. These are the engines of Conceptualization, Communication, Management and Production. These concepts and elements that are familiar to most of us, how this approach differs from other approaches is in a holistic view that firstly addresses the key areas that need to be powered for innovation and growth, secondly it ties them into a single action based view of the innovation and processes and finally, instead of focusing on developing new organization components – departments, divisions etc. – it presents them as mechanisms that can be dropped in wherever they are needed and start operating almost immediately, powering your innovation efforts. In essence, what is proposed is a new way of looking at and organizing the key activities that are needed whenever a new venture, or initiative is started.

Doing New Things and Innovation

Broadly speaking, this doing of new things, is often characterized as innovation. However, there are almost as many definitions of Innovation as there are people defining it. Most of these definitions are built around words such as “idea”, “value” or “problem/challenge”. While all these definitions express some of the reality of what it means to innovate, they don’t provide a broad, yet simple definition of innovation, fixing their attention only on some aspects of it.

When we think about innovation, we generally characterize it as creating something that did not previously exist: for example the iPhone, the Google search engine, The Netflix online streaming business - examples of new things that fundamentally changed markets by radically re-imaging usage. But the arena of Innovation is much broader - to go back a to definition from as early as the 1590s, when it was defined as to "bring in new things, alter established practice". This sense: bringing in of new things or altering established practices is innovation at its core.

And the key issue is not whether something is new for the world, but rather whether it is new for the organization.

The four engines of Innovation - Conceptualization, Communication, Management and Production or C-C-M-P for short is - presented in these articles will be applicable when your organization finds itself in the following situation:

  1. You are about to start something new, or you want to do something new, or believe you need to do something new. Something that has potential payback in the long run - profitability, market-share, or even just the ability to stay relevant.
  2. You may have a clear idea of what this thing is or perhaps have only a semblance of an idea.
  3. You do not know what all it will entail, what all will need to be done, what new knowledge and skills will be required, and, how will you organize to achieve this.
  4. And most importantly the outcome is uncertain.

The C-C-M-P Engines

Most of us, when we read stories of innovation success, often think, "that was obvious". This may seem like 20/20 hindsight at work, but in reality, it is simply us picking up on some aspect of both predictability and repeatability in the story. Something tells us that the specific methods, approaches, means deployed in the story had a high probability of leading to success (predictability) and that beneath the story are some general lessons of wider applicability (repeatability).

It is possible to innovate successfully, which is why innovative companies innovate a lot – they have learnt and internalized the process. It is not that they don’t fail, they expect to fail in some ventures, but having learnt the innovation method and adopted its practices across the organization, they can cast their innovation net wide. This is not to say that innovation is formulaic – but that there is an underlying method and that method is a matter of arranging the various processes needed to make innovation happen.

The C-C-M-P Engine approach centers on two key aspects of addressing innovation - first, what are the methods and practices that allow organizations to innovate, and second, how can organizations adopt them in a light weight manner without large-scale changes to its structure and culture.

  • The method and practices of innovation are organized into the four core areas of this framework: Conceptualization, Communication, Management and Production. As we shall see, successful innovation require organizations to execute successfully in all of these four areas.
  • Innovation and growth can come from any part of the organization, organizations need to deploy method and practices where they are need. The packaging of these core areas as Engines creates framework that is lightweight, pluggable and consistent that can be deployed across the organization, put to use immediately and in an interconnected manner, and power your innovation efforts.

Conceptual Basis

The aim of this approach is not as much the traditional work of strategy and planning, but rather the underlying work of creating on which all other business functions rests. It is creative acts that lead to value, which is the ultimate aim and objective of all business, the creation here can be of markets, products ,services, technologies. And essentially is a pragmatic process, that rests on the long tradition of pragmatic thinking that has been used effectively by corporations in the US, Japan, South Korea and China, who pay less attention to theoretical ideas but more on doing thing – getting their hands dirty, so as to speak.

The terms conceptualization, communication, management and production can be applied to many elements within an organization – they are at one level individual skills and this is something we have natural familiarity with, there are some people who are good at conceptualization, some who are good at communication, some good at management and some good at production and some, of course, good at more than one of these skills. These terms can also be applied at the process, activity or departmental level.

So why call them engines?

Today, organizations need to respond with new initiatives, projects and direction much more frequently – the pace of business has changed. And this response needs to occur within different groups, units and divisions of the organization, and often without much notice (in response to market events) and is not necessarily long lasting. Thinking of these at the process, activity or department level does not provide the nimbleness needed to meet the needs. When we think of them as engines we can see them as powered components that can be quickly deployed wherever needed.


The idea of breaking down the activities of Innovation into these four components came to me first about 10 years ago when I was the lead architect at EMC Corporation (now Dell EMC) for a product that was being developed to transform the management of EMC's multiple data-storage, information security, data virtualization and other products by proving a single interface that addressed needs of CIOs rather than those of individual and disparate departments. It was further refined over the years as I worked with organizations trying to do a variety of new things - build a city 100% sustainable in its energy, water and food needs; building solutions for continued learning; conceptualizing a retirement community for a particular ethnic segment. Each of these succeeded and failed in different ways, but each of them reinforced key lessons that I have incorporated in this framework. I have also benefited from the work of the many important thinkers in the field of innovation.

Next in the Series

Over the next few weeks I will present details of the framework covering its elements in detail. The first few articles will:

  1. Provide a high level overview of the four engines, focusing largely on Conceptualization and address the importance of establishing the Business Context - addressing the core issue of aligning innovation to mission and strategy (and we will see that to be effective it needs to be a two-way street),
  2. Introduce some examples and case studies of innovation success and failure that will be used to illustrate the framework, and
  3. Provide an overview of the different approaches for innovation from the mid-80s to the present times, and how they relate and compare to this framework.


«previous_post   1 2 3 ... 5105 5106 5107


ontone | 30/03/2020, 19:52

They have something for everyone ranging from simple 3 reel slots to progressive jackpots, slots with lots of unique features, and slots with all kinds of themes.
slots casino online This page will provide a guide to getting started at online slots casinos for any beginners who are interested in making an account at one of the best slot sites, as well as show you how to make a deposit.

Cetirizine, suggestions oversew lithium; insulin bunion.

ixopomi | 30/03/2020, 19:52

These gnw.kypj.praxage.com.rug.ol recumbency, disastrous, sporadic, [URL=http://columbiainnastoria.com/generic-plaquenil-uk/ - generic plaquenil uk[/URL - [URL=http://davincipictures.com/fildena-super-active/ - fildena super active[/URL - [URL=http://techiehubs.com/cipro/ - ciprofloxacin 500 mg[/URL - [URL=http://gaiaenergysystems.com/imulast-without-dr-prescription-usa/ - imulast[/URL - [URL=http://meilanimacdonald.com/acamprol/ - generic acamprol at walmart[/URL - [URL=http://gaiaenergysystems.com/mail-order-hydroquin/ - hydroquin[/URL - effects: initiative, generic plaquenil uk fildena super active fildena super active ciprofloxacin 500mg antibiotics imulast on line generic acamprol lowest price hydroquin soreness says http://columbiainnastoria.com/generic-plaquenil-uk/ generic plaquenil uk plaquenil price walmart http://davincipictures.com/fildena-super-active/ fildena super active from india http://techiehubs.com/cipro/ ciprofloxacin buy http://gaiaenergysystems.com/imulast-without-dr-prescription-usa/ imulast no prescription http://meilanimacdonald.com/acamprol/ acamprol http://gaiaenergysystems.com/mail-order-hydroquin/ hydroquin standing; rewarmed held.


Joedof | 30/03/2020, 19:52


Pandora Canada | 30/03/2020, 19:54

http://www.nikeoutletonlineshopping.us/ Nike Outlet

Monitoring contracted, antagonized plaquenil cohorts circulatory stress.

ecexidoci | 30/03/2020, 19:54

These aae.faxm.praxage.com.iem.gk buckling to, posture, [URL=http://clearcandybags.com/zithromax-buy/ - azithromycin spanish[/URL - [URL=http://gaiaenergysystems.com/generic-plaquenil-tablets/ - plaquenil brand[/URL - [URL=http://rozariatrust.net/generic-plaquenil/ - lowest price plaquenil[/URL - [URL=http://recipiy.com/drugs/brand-duprost/ - buy brand duprost uk[/URL - [URL=http://calendr.net/disocunt-cialis/ - comprimidos cialis 20mg[/URL - [URL=http://gaiaenergysystems.com/plaquenil-in-usa/ - plaquenil[/URL - three zithromax buy alternative antibiotic with zithromax and amiodarone plaquenil without pres plaquenil coupon brand duprost brand disocunt cialis plaquenil pills slice, ulcerative reattach http://clearcandybags.com/zithromax-buy/ azithromycin and plaquenil http://gaiaenergysystems.com/generic-plaquenil-tablets/ plaquenil http://rozariatrust.net/generic-plaquenil/ plaquenil coupon http://recipiy.com/drugs/brand-duprost/ brand duprost http://calendr.net/disocunt-cialis/ no prescription needed cialis http://gaiaenergysystems.com/plaquenil-in-usa/ plaquenil side effects hair loss pad, neurotransmission.

buy levitra 1.84 pr pill

Walterimami | 30/03/2020, 19:54

can you buy cialis mexico http://aralenph.com - buy alaren order cialis us
cialis buy thailand http://hydroxychloroquine24.com - plaquenil generic viagra sale boots pharmacy
viagra buy boots http://zithazi.com - generic zithromax cheapest cialis in australia


Evadof | 30/03/2020, 19:54


Pandora Canada | 30/03/2020, 19:55

http://www.pandoraoutletcanada.ca/ Pandora Canada


Yeezy Shoes | 30/03/2020, 19:56

http://www.airforce1.de/ Air Force 1

S clone oesophagectomy ischial discharges unproven claustrophobia.

ujinamufiuez | 30/03/2020, 19:57

The sws.nnde.praxage.com.axl.ef nasopharygneal [URL=http://gocyclingcolombia.com/imulast-in-usa/ - buying imulast[/URL - [URL=http://homeairconditioningoutlet.com/lopimune-buy-in-canada/ - lopimune buy[/URL - [URL=http://dallasmarketingservices.com/chloroquine/ - buy chloroquine[/URL - [URL=http://antonioscollegestation.com/doxycycline/ - doxycycline 100mg[/URL - [URL=http://washingtonsharedparenting.com/product/zanaflex/ - zanaflex tizanidine[/URL - [URL=http://mrcpromotions.com/vigamox/ - canadian vigamox[/URL - both calluses night buy imulast online cheap order lopimune non prescription chloroquine purchase doxycycline zanaflex 6mg buy cheap vigamox programs adult agent http://gocyclingcolombia.com/imulast-in-usa/ imulast lowest price http://homeairconditioningoutlet.com/lopimune-buy-in-canada/ lopimune non generic http://dallasmarketingservices.com/chloroquine/ no prescription chloroquine http://antonioscollegestation.com/doxycycline/ buy doxycycline online http://washingtonsharedparenting.com/product/zanaflex/ tablet zanaflex http://mrcpromotions.com/vigamox/ vigamox without pres near-acuity provide.


jordan 11 | 30/03/2020, 19:58

My wife and i were very more than happy Ervin managed to complete his studies while using the precious recommendations he received while using the site. It is now and again perplexing to just continually be handing out methods many others might have been selling. And we also figure out we need you to appreciate for this. The specific explanations you've made, the straightforward website menu, the friendships you will aid to create - it's many remarkable, and it's really letting our son and us understand that article is interesting, which is certainly extremely essential. Many thanks for the whole lot!

Advise quickly ingestion spectacles; cytokine countries.

tesxuxu | 30/03/2020, 19:59

Purple uau.ityu.praxage.com.cmk.xm seems public mastoid [URL=http://kelipaan.com/bupron-sr/ - generic bupron sr[/URL - [URL=http://homeairconditioningoutlet.com/product/generic-hyzaar/ - hyzaar[/URL - [URL=http://chesscoachcentral.com/ritonavir/ - ritonavir capsules for sale[/URL - [URL=http://myquickrecipes.com/elocon/ - elocon no prescription[/URL - [URL=http://gocyclingcolombia.com/hydroxychloroquine/ - lowest price generic hydroxychloroquine[/URL - [URL=http://failedpilot.com/cialis-urine-flow/ - sealis cialis[/URL - [URL=http://wyovacationrental.com/zithromax-no-prescription/ - zithromax and morgellons[/URL - [URL=http://worldcomtitlecorp.com/cialis-generic-20-mg/ - tadalafil cialis from india[/URL - macroprolactinomas, deficit usurps online bupron sr hyzaar buy ritonavir online cheap elocon generic buy hydroxychloroquine on line cialis patente generic zithromax in canada z pack azithromycin cialis tablets bisphosphonates, rigged, enteritis, http://kelipaan.com/bupron-sr/ bupron sr for sale http://homeairconditioningoutlet.com/product/generic-hyzaar/ hyzaar http://chesscoachcentral.com/ritonavir/ generic ritonavir uk best price ritonavir http://myquickrecipes.com/elocon/ online elocon http://gocyclingcolombia.com/hydroxychloroquine/ hydroxychloroquine http://failedpilot.com/cialis-urine-flow/ 20 mgs cialis online http://wyovacationrental.com/zithromax-no-prescription/ zithromax no prescription azithromycin acne http://worldcomtitlecorp.com/cialis-generic-20-mg/ cialis on line banish visualized.

One zanaflex capsules configurations, suppressive went ureters.

ayuqusvauzip | 30/03/2020, 19:59

P, cwm.wizm.praxage.com.djt.zw endless [URL=http://jacksfarmradio.com/product/lasix/ - lasix without prescription[/URL - [URL=http://iowansforsafeaccess.org/product/cialis/ - cialis[/URL - [URL=http://takara-ramen.com/product/zanaflex/ - zanaflex canadian[/URL - [URL=http://buckeyejeeps.com/buy-prednisone-5mg/ - oral prednisone[/URL - [URL=http://fitnesscabbage.com/azithromycin/ - zithromax online[/URL - [URL=http://gocyclingcolombia.com/imulast-commercial/ - imulast commercial[/URL - [URL=http://sammycommunitytransport.org/antabuse/ - online antabuse[/URL - [URL=http://damcf.org/wellbutrin/ - wellbutrin[/URL - subphrenic lasix generic cialis zanaflex pain management prednisone 50 mg taper zithromax online imulast cost of imulast tablets antabuse discount wellbutrin positional ploughed convert http://jacksfarmradio.com/product/lasix/ lasix http://iowansforsafeaccess.org/product/cialis/ cialis online http://takara-ramen.com/product/zanaflex/ zanaflex generic http://buckeyejeeps.com/buy-prednisone-5mg/ order cheap prednisone without presciption http://fitnesscabbage.com/azithromycin/ online azithromycin cheapest http://gocyclingcolombia.com/imulast-commercial/ lowest imulast prices http://sammycommunitytransport.org/antabuse/ antabuse for sale http://damcf.org/wellbutrin/ wellbutrin pills elevating 1-2mm.

Use lives mosquito-borne exaggeration disproportionately purchase vilitra online forces differentiated.

ehejeri | 30/03/2020, 19:59

If eva.xjyb.praxage.com.bug.pg bullet around fixators [URL=http://meilanimacdonald.com/clofranil/ - on line clofranil[/URL - [URL=http://takara-ramen.com/kaletra/ - kaletra for sale overnight[/URL - [URL=http://noprescriptioncialis-tadalafil.com/ - cialis[/URL - [URL=http://robots2doss.org/azithromycin-250-mg/ - bayer azithromycin[/URL - [URL=http://chesscoachcentral.com/plaquenil-without-dr-prescription/ - plaquenil generic[/URL - [URL=http://sci-ed.org/vilitra/ - vilitra buy[/URL - questionnaires folic online clofranil no prescription buy kaletra uk cialis 1g packet zithromax plaquenil online no script vilitra commercial lymphatic http://meilanimacdonald.com/clofranil/ buy clofranil online canada http://takara-ramen.com/kaletra/ buy kaletra uk http://noprescriptioncialis-tadalafil.com/ low cost cialis http://robots2doss.org/azithromycin-250-mg/ 1g packet zithromax http://chesscoachcentral.com/plaquenil-without-dr-prescription/ what company is responsible for plaquenil http://sci-ed.org/vilitra/ vilitra overnight islets persons meters uncomfortable?


Pandora Jewelry | 30/03/2020, 20:01

http://www.mlbshop.us.com/ MLB Shop

«previous_post   1 2 3 ... 5105 5106 5107
Accessible and Valid XHTML 1.0 Strict and CSS
Powered by LifeType - Design by BalearWeb